E.M.M – Email Marketing Machine is directly marketing a 
commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.
Broadly, the term is usually used to refer to sending email messages
with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisments to email messages sent by other companies to their customers
Email Personalization
You can send out personalized messages to your customers in email subject, salutation and email body. As research shows, personalization of emails can significantly boost the open rate and response rate of the email campaign.
Contact Management
E.M.M allows you to create unlimited groups of contacts in the address book. You can easily import email contacts from external files (.XSL)
Simple to use
The program’s user interface is easy to understand and only a few steps are required to start generating the email addresses. Now more and more webmasters, bloggers and affiliate using this software increase their income. Most of them have been successful.