The market for online classified ads is almost equal in value to traditional classified ads printed in classified ads and newspapers in the United States. Meanwhile, numerous appraisals estimate the global value of classified ads in the billions of dollars. This means that classifieds still figure significantly in business marketing. Here are some considerations for business owners still on the fence about utilizing online classified ads in promoting their business using Web-based platforms.
The shift from print to online classified advertising
Classifieds have been connecting buyers and sellers for many decades now. They also contribute significantly to helping job seekers find employers, and vice versa. Nevertheless, times are changing. More recently, reports indicate that revenues from newspapers are dwindling. In the meantime, their online counterparts are increasing continually. As classified advertising declines at a rate that is already alarming to the biggest newspaper chains, online traffic to sites that offer classified advertisements are skyrocketing. This is an advertising trend that business ventures of all shapes and sizes must consider capitalizing on.
The biggest challenge for the sector is to face the demands and strategic requirements that come with the transition from print ads to online adverts. Indeed, the classified industry must face that fact that a majority of this generation has probably never seen a classified ad that is printed on paper. This detail has huge implications on ventures that seek to be relevant and competitive in today’s business environment.
Boosting brand awareness with classifieds
With regard to the online classified advertising sector, the emphasis is currently on specialization, although the general marketplace continues to flourish. Hundreds of sites are now offering their clients with advertising platforms, which are especially dedicated to niche markets.
In addition, ads must recognize the importance of the relevance and search-ability of online content. Classified ads are not exempt from this. Ads that online users deem irrelevant remain invisible to search engines. They are delegated to the last pages of search results-a no man’s land where no one bothers to venture. Perhaps, they deserve to be there, having ignored the clamor for relevance and search-ability.
Search engines are such powerful allies that a Google ranking could determine whether a business achieves its goals within the target period and reach its full potential, or slide into obscurity. According to statistical data, of the total traffic into classified sites that are based in the United States, about a quarter (25%) is sourced from search engines such as Google, Bing, and Yahoo.
Huge opportunities for growth
Every business wants its brand name to be instantly recognized by consumers. In order to boost brand awareness, the most effective avenues must be pursued. When used wisely, online classified ads can help businesses attain their goals with the least possible expense.
Therefore, a smart and timely marketing strategy involves online classified advertised with relevant content directed specifically to a previously identified target audience. These ads also need to be optimized for search engines, and the sites that present them must be responsive and friendly to the needs of end users.
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